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By miguel-ingles
- In Uncategorized
In a world where users discover businesses through the internet, it is essential to stand out from the competition and to appear among the first results in the search list. Therefore, in this article I explain how to use Google My Business to get customers.
What Is Google My Business?
Google My Business is a free marketing tool that the company Google has developed. With it, corporations can create their own company profile. In addition, they will be able to manage how the business will appear in the results list of the search engine. It also allows to integrate them into Google Maps. In the profile, you can include different key details of the company, such as.
- Photographs of the exterior and interior of the shop, its products, its corporate website, etc.
- The business address, opening hours or telephone number.
- Descriptions about the services that it offers or customer reviews.
- Updates on new items, temporary closures or provisional changes in schedules, among other factors.
Advantages about the Use of Google My Business to Get Customers
Using Google My Business can bring several benefits to businesses. Firstly, it makes it possible to add and update the information displayed in the profile quickly and easily. Secondly, through the review system, it allows you to show the level of satisfaction of previous customers with the business. Finally, Google will show the users recommendations based on their location and according to the details of that search. Therefore, the options of consumers to buy the goods or to contract the services that the enterprise offers will increase.
How to Use Google My Business to Get Customers
1. Creation of the company profile
The first step will be to create a new profile in Google My Business. To do this, it will be necessary to indicate the name of the corporation and its economic activity, the location of the shop (only if the business has physical headquarters), if the company sends deliveries or provides services at home, and some contact data (the enterprise’s website or a telephone number).
After completing this process, Google will ask the owners to verify the company. For this purpose, it will request to enter the postcode (even if it is not physically based) and the directors will receive a verification code to the email that they used to create the profile.
2. Optimisation of the Profile
After completing the creation of the profile, you will continue with its optimisation to the search engines. This is not a mandatory step, but finalising the profile makes it more likely to stand out from the competition. Moreover, customers often prioritize those businesses whose profile is complete versus those who have it incomplete.
To optimise the business profile, on the one hand, you will need to add other data about the commerce. These include.
- Opening hours.
- A chat where users can contact the company directly.
- Photographs and images.
- Descriptions of the economic activity of the company, its history, possible recognitions it has obtained, etc.
On the other hand, Google determines the results that will appear in local searches according to three factors: relevance (the level of similarity between the search and the profile data of a corporation), the distance between the user and the commerce, and the degree of visibility of the company. This last variable depends on the number of reviews or customer ratings, among other elements.
3. Checking Statistics
Google My Business provides registered companies with statistical analysis tools. In this way, it allows them to check the interactions of users in the following subjects.
- Number of visits within a specific time period to the profile.
- How many people have seen and interacted with the notifications that the business posted.
- User actions Number of business calls, visits to the website, how many reviews people have written, etc.
This data helps a company to understand the aspects in which it stands out. In addition, it also shows where it can improve.
In ukstartcompany, you will find information about how to establish, register and operate companies with different legal structures and business activities in the UK.