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By miguel-ingles
- In Uncategorized
Every day, millions of users connect to their profiles on social media to interact with other users, brands or current events. These apps can be very useful to businesses if they apply the right strategies. In this article, I explain which are the best social networks for entrepreneurs in the UK.
The Importance of Social Networks for Entrepreneurs in the UK
Experts estimate that social networks have almost 55 million users in the UK out of the 68 million British inhabitants. In addition, each person spent more than an hour and a half per connected to these types of software. The most recurring uses that users usually give to social media are to stay connected with family and friends, to check the latest national and international events and to search for new products and brands.
Therefore, these apps are a fundamental instrument for companies to carry out digital marketing strategies. The businesses must take a number of steps before and during the launch of a social media advertising campaign.
- Identifying the target audience. Each platform concentrates a specific sector of the population. Thus, businesses must adapt the content of their campaigns to each social network and its users.
- Creating quality content. They should be useful to the audience.
- Measuring the impact of each publication. It will be necessary to take into account factors such as the user interaction with the posts, the traffic redirected to the website of the enterprise or whether the campaign has improved the loyalty of the customers with the brand.
The Best Social Networks for Entrepreneurs in the UK
Facebook continues to be the social network with the highest number of users in the UK. Several studies estimate that more than 70% of internet users in this country use this app. Therefore, creating a business account on Facebook is especially useful to gain visibility and improve the brand awareness.
This social network is more popular among middle-aged adults (25 to 55 years old). Consequently, the strategies of creation and positioning of content and marketing must consider the profile of this sector of the population.
Instagram, owned by Meta, which it also is Facebook’s parent company, is a social network whose relevance is increasing. It is valued that, in 2024, almost 55% of Internet users had connected to this application. It is the favourite social network among teenagers and young adults, so communication and article promotion tactics should focus on this sector of the population.
Firstly, before making any other decision, the directors of a company should take into account the nature of this social network. Mainly, it focuses on quality audiovisual content through photographs and short videos. Additionally, on this platform, it is very common to use the tactic of affiliate marketing or paying for ads.
YouTube
YouTube is a social media that specialises in posting videos somewhat longer than in rival apps. It is estimated that more than 75% of British citizens access YouTube on a monthly basis, and almost 50% access YouTube each day.
The format of social media video ads has gained popularity in the UK. If an enterprise posts them on platforms like YouTube, it can leverage to connect with the audience in a more immersive way in comparison to more “traditional” posts from other social networks.
Unlike the previous ones, LinkedIn is a social network that focuses on the professional environment. Therefore, their market share in the UK is slightly lower than in the previous cases (30%).
The users can also use LinkedIn for the dissemination and promotion of a company’s products and services. However, its users often use it as a giant network of networking with which to search for work and find talent. Therefore, this application is especially useful for those companies looking to establish collaboration agreements with new partners.
In ukstartcompany, you will find information about how to establish, register and operate companies with different legal structures and business activities in the UK.