SEO for Businesses in the UK - UK Start Company

For companies that operate on the internet, a correct web positioning is essential to attract customers to their websites. To do this, enterprises may use certain tactics that place a web portal at the top of the search engines. In this article, I explain the main SEO strategies and tools for businesses in the UK.

What is SEO? Why Is It Important for Businesses in the UK?

Experts have conducted research, which state that most users only enter the first 3 or 4 results that pop up when they perform a search. For this purpose, the enterprises use the so-called Search Engine Optimization (SEO). It brings together a series of marketing tactics and strategies that aim to improve the web positioning of a page.

Therefore, the ultimate goals of SEO are to improve the visibility of a website, facilitate access to it and increase daily user traffic.

Differences between SEO and SEM

SEO and SEM may seem like similar concepts and even their actions may look similar. However, they include different strategies. As previously explained, SEO includes all the actions that can be carried out within the page or in the search engine to improve the positioning of the website in an organic way. This last point refers to the fact that it will not be necessary to pay to Google, Bing or others.

However, SEM (Search Engine Marketing) does describe those tactics that resort to the use of paid ads. In this way, portals that use SEM will appear before organic results. Apps like SEMrush can help launch such marketing campaigns and adapt them to the British market.

Benefits of Improving SEO for Businesses in the UK

Implementing SEO strategies involve obtaining multiple advantages for a business’ websites. These are some of the benefits.

Increasing organic traffic. Organic traffic refers to a user that has accessed a web page from the search engine, without clicking on an ad. As I mentioned in the previous paragraph, most users only enter the first results the search engine shows. Therefore, this ensures that more people enter the company’s blog and that these are more relevant to the business.
Increase in sales. This point is especially relevant for digital shops. Increasing the traffic a website receives also increases the number of products a corporation will sell.
Consolidation of the brand. By appearing among the first search results when typing certain keywords, the brand will be more visible to users. In addition, people will associate such key terms with the company.
Better return on investment. Compared to SEM or other advertising channels, SEO requires much lower investment funds. It will be necessary to acquire certain specific tools, but their effects last over time. On the other hand, to be able to maintain the traffic that advertising attracts, you must have a weekly budget that, in the long run, will be larger than the money you would have spent on SEO.

Tactics to Improve SEO for Businesses in the UK

Structured Division of Content

It is essential that the entries of a page have the right structure and format. Not only this will facilitate the reading, but the indexing and classification of the contents of the web will be also improved. To do this, it is recommended to use H2 and H3 subtitles, lists, paragraphs and short sentences, in addition to including ALT attributes to the blog’s images.

Analyse Keywords that Perform Better

You should evaluate the keywords that are most relevant to the UK market to see which are the trends of potential customers. To do this, you will have to investigate which ones use the competition, compare the results between keywords and analyse the preferences of users with tools such as Google Trends.

Other SEO tactics to consider would be linking articles to each other through internal links, improving the websites’ loading speeds, or using additional support content to demonstrate knowledge of a topic and to show search engines that the company is an expert in that area of knowledge.

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