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By miguel-ingles
- In Uncategorized
In a country with such a fierce competition as the United Kingdom, to make a company successful, it is essential to know how to promote its products and services in an appropriate way and to connect with the target audience. In this article, I explain how to gain customers in the British market.
Tactics Prior to Applying a Strategy to Gain Customers in the British Market
Before deciding to apply a specific technique to attract customers in the UK, the directors of the company should take certain measures. In the first place, they should consider the characteristics of the business. In this way, they must answer questions such as what is the aim of the company? What are the characteristics of the enterprise? Or what goods will it offer to its consumers?
Afterwards, it is advisable to conduct a market study. With them, you can find out which needs nobody covers. Additionally, you can see whether there is demand for certain types of products or services, who are the target clients, and which are their characteristics and expectations or how the business rivals advertise their products.
Strategies to Gain Customers in the British Market
Using Google My Business
Google My Business is a free marketing tool that the company Google has developed. With it, corporations can create its own company profile. In addition, they will be able to manage how the business will appear in the results list of the search engine. It also allows to integrate them into Google Maps.
With this app, corporations can update their contact information and their opening hours easily and quickly. Secondly, through the review system, it allows you to show the level of satisfaction of previous customers with the business. Finally, Google makes recommendations to the users based on their location and search criteria.
In short, it is a free way to attract customers that is especially relevant to physical commerce.
Marketing Campaigns
There are several ways to run marketing campaigns in the UK. In the first place, the companies in this country often utilize email marketing. It consists of the use of email messages to reach certain marketing goals. The first would be to promote a number of products and services. An enterprise can also use this tactic to enhance customer loyalty with items of a brand. This is done by sending out exclusive discounts and promotions. Finally, it is useful to strengthen the relationship between the company and the consumers.
In the second place, it is also common to invest money in advertising spaces on third-party websites (through Google Ads) or social networks.
Finally, enterprises also often use referral and affiliate marketing. The first one is a commercial strategy that is based on incentivizing the clientele through discounts or promotions to recommend to their family and friends the products of the company. They allow to expand the customer base, to improve the loyalty of current consumers and to obtain feedback.
Affiliate marketing, however, consists of offering a financial compensation to the users who redirect potential customers to the company’s website. In this way, they target a wider audience than referral marketing.
SEO and SEM
Experts have conducted research. They state that most users only enter the first 3 or 4 results that pop up when they do a web search. Therefore, any blog on the internet, but especially digital commerces, should ensure that they appear at the top of the list of search results. For this purpose, the so-called Search Engine Optimization (SEO) is used. It brings together a series of free marketing tactics and strategies that aim to improve the web positioning of a page.
However, SEM (Search Engine Marketing) does describe those tactics that resort to the use of paid ads. In this way, portals that use SEM tactics will appear before organic results in browsers search lists.
In ukstartcompany, you will find information about how to establish, register and operate companies with different legal structures and business activities in the UK.