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By miguel-ingles
- In Uncategorized
Due to the increase in the time that each person spends on the internet, advertising goods and services through the network is gaining relevance. To do this, the owners of a company must understand the nature of the business, the products it offers or the potential customers. In this article, I explain several digital marketing strategies for the UK.
How to Create an Effective Digital Marketing Strategy for UK?
Directors must take into account certain key factors in order to design an effective digital marketing strategy. In the first place, they must consider the characteristics of the target audience. The corporation must understand who their customers are and why they buy its products. To build the profile of potential consumers, a company’s directors can help themselves with data collection tools.
In the second place, depending on the information obtained about the target audience, they will have to select the appropriate channel to communicate with the customer. It can cover everything from the use of social media to the optimisation of web pages in search engines. Other tactics include email communications or advertising their assets on third party websites.
Finally, it is essential to set clear campaign goals that match the business’ purpose. Once they are finished, the directors should measure their performance. To do this, they may use KPIs or Key Performance Indicator metrics. In this article, I explain them in more detail.
Types of Digital Marketing Strategies for UK
Types of Digital Marketing Strategies for UK
Email marketing consists of the use of email messages to reach certain goals. The first would be to promote a number of products and services. An enterprise can also use this tactic to enhance customer loyalty with items of a brand by sending out exclusive discounts and promotions. Finally, it is useful to strengthen the relationship between company and consumer.
There exist several types of email marketing.
- Welcome messages. They serve as an introduction for customers to the company and its goods and services.
- These inform about new products and offers. They are the most common type of email marketing.
- They are very common in celebrations such as Christmas or Carnival.
To carry out a successful email marketing campaign, it is essential to perform a segmentation of the clientele. This is because not all consumers will find attractive the sales or communications about certain products. A business should consider factors such as age, location or the interests of the clients.
Referral Marketing
Referral marketing is a commercial tactic whose main aspect is the recommendations of a satisfied client of a business to friends and family. To do so, the enterprise will offer incentives to these people that speak positively about the business to others or in review pages about its products and services.
This type of campaigns allows a corporation to expand its customer base, to improve the loyalty of current consumers and to obtain feedback on what the company offers.
Affiliate Marketing
In affiliate marketing, clients that draw other people to the company using links usually receive some kind of economic compensation.
It is a very common type of marketing in social media and blogs. This is mainly done through the use of banners or affiliate links that send the potential consumer to the business page. In addition, they target a broader client base than in the case of referral marketing.
SEO and SEM
SEO (Search Engine Optimisation) consists of employing a series of marketing tactics and strategies that aim to improve the web positioning of a page. Therefore, the ultimate goals of SEO are to improve the visibility of a website, to facilitate access to it and to increase the daily user traffic.
On the other hand, SEM (Search Engine Marketing) gathers those tactics that resort to the use of paid ads. In this way, portals that use SEM will appear before organic results. Apps like SEMrush can help to launch such marketing campaigns and to adapt them to the British market.
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