Social media for entrepreneurs

If you are an entrepreneur, you already know that your company’s presence on social networks is essential. But with so many platforms, algorithms, metrics and formats, any choice can be a headache. Do not worry, as always, we anticipate your problems and offer some tips on social media for entrepreneurs.

The importance of social media for an entrepreneur

Social media is not just for influencers and teenagers. For an entrepreneur, they are a key tool that allows you to give visibility to your brand, attract potential customers, sell your product or even build a community around your product.

In addition, many strategies do not require financial investment, just creativity, perseverance and some strategy.

Choose your social media for entrepreneurs wisely

It is not necessary to be on all social networks, but it is preferable to focus on those where your target audience is likely to be. So, do some research beforehand to be able to make a reasonable decision on social media for entrepreneurs.

Available and interesting networks

Instagram is a network that prioritises visuals, and is ideal for advertising all kinds of products, life tips, fashion, food, etc. On the other hand, LinkedIn is the social network for professionals par excellence, where you can expose yourself as a potential worker looking for a job, or as a company offering services.

These two networks can be complemented by X, formerly Twitter, which can help to position yourself in the sector. Facebook also facilitates the creation of local communities and businesses.

From a more creative perspective, there is TikTok, which focuses more on quick formatting. It is a good option for disruptive brands or educational and entertaining content.

Finally, don’t forget the possibility of having an instant messaging service, such as WhatsApp or Telegram, to generate more closeness with the customer and speed of response.

Define your objective

Your objective will define your content strategy and your key metrics: do you want to sell, generate traffic, get leads, reinforce your brand image? Let us explain. If, for example, your goal is to sell more, focus on showcasing the product and boosting customer reviews. If you are looking for authority or positioning, create educational or inspirational content related to your sector.

Create content that connects

It’s a golden rule: provide value. Think 80/20: 80% value, 20% sales. People don’t go online to see ads, but they do go online to be entertained, learn or be inspired. So try to offer that kind of content related to your product.

For example, you can give tips related to your industry, customer testimonials or success stories. Talk about enumerations, comparisons or ‘common mistakes’, as this is engaging content.

If you have a good sense of humour, don’t hesitate to use your imagination to play with memes. Used well, they can be a great help.

Use tools

Feeding your networks can be a time-consuming exercise if you don’t have a system in place. There are a number of tools that can help you schedule, design and analyse your content. Check out Canva, Hootsuite or InShot. Don’t rule out creating a monthly content calendar so you can plan without improvising.

Interact

Replying to comments, giving likes, thanking people for mentions… All this builds community. So post and listen to the people who comment and do not ghosting. And yes, Instagram and TikTok reward active and interacting accounts.

Also, listening to what your audience is saying is pure gold to improve your offer or content. Don’t get obsessed with likes, as there are much more useful metrics for an entrepreneur, such as clicks on links, visits to your website from networks, conversations generated or leads or direct sales.

Social media advertising

If you have some budget, social media ads can greatly accelerate your results. The best thing is that you can target them very precisely.

Start small, learn by trial and error and focus on the content that generates the most return.

Conclusion

You don’t need millions of followers for social media to make your business work. It’s a matter of strategy, authenticity and consistency. Make it useful. As an entrepreneur, social media can be your best ally if you know how to use it and connect, tell your story and create a brand with soul.