-
By miguel-ingles
- In Uncategorized
Creating a blog can be a good idea to enter the business world that can also generate thousands of pounds each month. In this article, I explain how to create and monetise a business blog in the UK.
How to Create a Business Blog to Monetise It in the UK
Choosing a Profitable Niche to Create and Monetise a Business Blog in the UK
The first step to create a blog will be to decide its topic. You should consider if there are many rivals in this field in the UK and, of course, if you love the business niche. It will be easier to create quality content if you truly like what you are writing about.
In addition, it must also have monetisation potential. For example, that exist affiliate programs or advertisers in that niche.
Blog Construction
There are many webpage constructors available online. Each one has its own characteristics, advantages and disadvantages. I recommend evaluating which one would benefit each specific blog more.
Another option would be to utilise social media, such as YouTube or TikTok. In can be a more accessible and simpler alternative, but you would need to be on-screen. Therefore, if you are looking to keep some intimacy and anonymity, this is not the best choice.
Other Important Considerations
On one hand, the blog must comply with the SEO requisites to attract the largest website traffic possible.
On the other, it is essential to devote enough time to the blog to write quality content. Doing so, you will achieve a better audience retention.
Strategies to Monetise a Business Blog in UK
Inserting Adverts
The companies that own the blogs can employ a part of their space for other businesses to advertise their products into their webpages. There are two methods of adding commercials to a blog.
- Negotiating with the advertisers directly. You may contact corporations that operate in the same market niche that your blog deals with. It requires of more time and better social skills to convince the potential advertisers. However, it is the alternative that generates the largest sum of income. Moreover, it also grants more control over the adverts that the blog will show.
- Advertising Networks. It is the fastest and easiest option to attract advertisers. The advertising networks (like Google AdSense) will select suitable promotional spaces in your website and will charge the companies that advertise their products in it. The only process that is required to receive money from adverts is to insert the corresponding code into the blog. These networks pay a specific sum of money to the owners of the webpage per 1000 impressions. Therefore, it is essential that the webpage is optimised from a SEO point of view, to obtain the largest profitability possible. The biggest disadvantage of the use of these technologies is that the amount of income that the blog gets is much lower than when contacting directly to the advertisers.
In any case, it is important that the pieces of publicity are legal, that they do not try to deceive the target customer and that they do not deal with polemic topics. Otherwise, they can harm the reputation and image of the blog.
Joining an Affiliate Marketing Program
Affiliate marketing consists of promoting goods and services through the internet, usually on social media posts or blogs. The affiliate gets certain benefits from advertising such product. These advantages can go from receiving a percentage of the sale price of each object that was finalised through their affiliate link to getting commissions for attracting new users to a webpage.
To gain money using this method, you will need to join an affiliate network, like Amazon Associates, and select some articles that are available to be promoted. The assets should be from the same market niche as your blog.
It is important to mention that affiliate and referral marketing do not refer to the same concept. In this article, I explain the differences between both terms.
Opening a Membership Program
This strategy consists of offering contents or additional offers in exchange of some annual or monthly fees. It is essential that the “VIP” members feel that they receive a product of the same or superior value than the price they have paid.
In addition to receiving extra funds with which you can upgrade the quality of the blog, it also allows to increase the loyalty of the users with the webpage.
It is possible to monetise a webpage using other methods, apart from the previously mentioned options: through video or podcast production on YouTube or specialised platforms, by selling products or by building email lists.
In ukstartcompany, you will find information about how to establish, register and operate companies with different legal structures and business activities in the UK.